MAVENIR, Richmond, VA
$500 Million telecommunications software development company (B2B) headquartered in US with 2000 employees serving more than 350 global mobile network operators in 140 countries with products that serve billions of subscribers. The new Mavenir is the 2017 result of merging Xura, Acision, Comverse, Ranzure and Mitel Mobility. .

Product Marketing and Product Strategy Director,
2007 – Current
Product Marketing and Product Strategy responsibility for majority of the overall portfolio. Activities included- developing strategic product guidance, creating and executing sales campaigns to generate leads that increase pipeline activity for maximally profitable sales, sales enablement, value propositions, use cases, product collateral, digital media, social media, events, business case modeling, employee training and customer engagement.. 
Key Achievements
• Recognized as Top Talent leadership (2014 -2016)
• Rated Best Product Marketer in the company (2012-2016)
• Drove continuous improvement in Product Marketing activity
• Created global marketing campaigns (APAC, LATAM, NA, MENA, EU)
• Awarded Best Presenter- Zain Conference (Dubai 2014)
• Launched Cloud Services SaaS (2016)
• Positioned NFV for Messaging Infrastructure (2016)
• Positioned M2M & IoT for Messaging Infrastructure (2016)

CAVALIER TELEPHONE, Richmond, VA
$750 Million telecommunications service provider (B2C & B2B) covering the Eastern United States serving over 550,000 residential and 85,000 business customers.

Director of Product Marketing,
2004 – 2006
Directed all marketing, advertising and promotional activities to drive new customer acquisition, increase ARPU (average revenue per unit) and improve customer loyalty for both residential (B2C) and business (B2B) segments. Activities included- brand strategy, product positioning, creative direction, media planning, direct response marketing, digital media marketing, electronic media marketing, performance analysis, web site development and search engine optimization.
Key Achievements
• 34% Growth in revenue (2Q04 – 2Q05)
• 42% Reduction in advertising cost per
acquisition (CPA $68 to $39)
• Total website refit and launch (www.cavtel.com) • 150+ top search term positions through effective SEO
• 400% Growth in online orders (2Q04 –2Q05)
• Multiple successful product launches
• 70% Growth in DSL subscribers (2Q04 – 2Q05)

LaDIFFÉRENCE, Inc Richmond, VA
$6 Million LaDIFFÉRENCE International Furnishings operates with one location and 32 employees

Vice President of Marketing,  
2001 – 2004
Directed all marketing and supporting operational activities designed to drive significant expansion. Responsibilities included- brand strategy and positioning, creative execution, media planning, direct mail marketing, TV and Radio media marketing, vendor co-op programs, performance analysis, web site development and SEO search engine optimization.

Key Achievements 
Created >1100 page LaDIFFERENCE web site (www.ladiff.com)
• 500% Growth in web site traffic via effective SEO (search engine optimization)
• Drove successful implementation of new ERP (enterprise resource planning system)
• Awarded 1st Place Design three times from the Print Industry of Virginia 2003
• Successfully restructured consumer engagement model
• Drove the creation of local 501c2 organization- Richmond River District Alliance
• Speaker- SOHO Today conference, Greensboro, NC 04/2002

TEMA, Inc Albuquerque, NM
$10 Million multi-channel international furniture retailer including TEMA Contemporary Furniture, Goodnight’s Neighborhood Sleep Shops and Your Style Furnishings with 65 employees. TEMA Contemporary Furniture web site operated as a parallel sales channel with $1 Million annual sales and four employees.

Vice President of Marketing  
1994- 2001
Directed all marketing activities designed to increase market share and expand brand potential. Responsibilities included- brand strategy, creative direction, media planning, direct response marketing, electronic media marketing, performance analysis, web site development and search engine optimization. Created the TEMA Internet presence that became one of the most successful furniture web sites in the USA at the time.

Key Achievements
• 475% Growth in revenue (1995 – 2000)
• Created >1900 page TEMA web site (www.tema-usa.com)
• #1 position for >700 keywords via effective SEO (search engine optimization)
• Best of Year - Retail Ideas Magazine 1997
• Major Furniture Force on the Web- Retail Today 1998
• Leader in the Furniture Industry- Retail Today 1997, 1998, 1999
• Awarded “Marketer of the Year”- American Marketing Association 1998
• Featured in textbook “Marketing on the Internet” Jan Zimmerman 2000