Portfolio of Graham McInnes

graham mcinnes, marketing, advertising, branding

Portfolio of Previous Work
The samples in the left columns are work done for Cavalier Telephone primarily capitalizing on the underdog position for maximum advantage. B2B work in right column primarily address painpoints found in the mobile telecommunications ecosystem. Each link will open a new window.

"Solemnly Swear"
A gentle jab at the Cable Company and then ongoing FCC hearings

"I Switched 1"
Depicting one slice of Cavalier's target demographic

"I Switched 2"
Depicting a different slice of Cavalier's target demographic

"I Switched 3"
Depicting another slice of Cavalier's target demographic

"34.95 LD"
A test market spot produced and on air in less than 48 hours

"Led Family- Internet"
These were Cavalier's reaction to the Comcast Turtle spots.

"Led Family- Phone"
These were Cavalier's reaction to Comcast Turtle spots running at the time.

"Faces- Soccer Mom"
Depicting the circle of people surrounding one target demographic

"Faces- Young Guy"
Depicting the circle of people surrounding one target demographic

"Brand Announcement"
This is the Initial brand migration after Cavalier purchased Talk America.

"Friends"
IPTV product launch announcement

"Money to Burn"
Fun with George Washington

"Pay Thru Nose"
Fun with George Washington

"Stretched"
Fun with George Washington

"People 1"
A very successful spot produced under extreme budget restrictions
( <$3500).

"People 2"
Another in the series of spots produced under extreme budget restrictions
(< $3500).

"Big Bill"
Special Effects spot exagerating the scale of the cable company (MPEG4 file)

At Cavalier I used Radio to record and deploy with extreme speed at minimal cost. Although most of the spots tend to the negative, you can find humor and creativity laced into each one.

"Afraid of What"

"Before"

"Cable Angst"

"Hate Your Phone Bill"

"Mother's Day"

"News Year's Resolution"

"Underdog Awards"

"What Would it Take"

"Verizon Party"

Cavalier's tightly controlled geography coverage made direct mail a natural choice. Below are a small sample of the hundres of variations used.

"Get More"

"Look"

"Pay Less"

"Signs"

"Switch Now"

"Yes"

"CBC Business TV"

"CBC Hello"

"CBC Review"

"CBC Save"