Selected Readings Below is a collection of writings that I have come across in recent years that have made a significant impact upon me in one way or another. Taken together, they represent my general mindset. • How to Treat Customers Right • How to Change the World • Consumers' Need for Uniqueness • 12 Traits of a Strong and Productive Workplace • 10 Rules to Hiring Great People • 5 Things Good CEOs Do • Getting Fired by Your Salespeople • Climbing the Value Ladder • Cutting Edge BHAG