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What Graham McInnes Does. Marketing, Advertising, Branding A holistic approach to marketing differs widely from the conventional approach in that it takes into account the entire organization, fundamental processes and basic organization rather than just focusing purely on individual promotional elements designed to address particular symptoms or problems. Taking a page from holistic therapy, the body of an organization has an essential culture or vital force that is the sum total of the rules, regulations, personalities, products, processes and other bits that make up the day-to-day operation of the business. Viewed this way, it is easy to see why some marketing efforts designed to treat individual symptoms will fail. |
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